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Digital Recording

Social Media for Therapists: How to Practically & Ethically Become an Influential Clinician Online

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Matthias Barker, LMHC
6 Hours 25 Minutes
Audio and Video
Nov 09, 2023
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Digital Recording
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Most therapists I talk to have a love-hate relationship with social media.  

On the one hand growing a large following online can do wonders for your career and practice. Even if you don’t want to be “famous,” it’s hands down the most effective way today to:  

  • Attract your most ideal clients and have a fun and fulfilling practice  
  • Establish yourself as an influential authority across the field and around the world in your niche  
  • And diversify your practice and income by acquiring book deals, speaking engagements, interviews, and so much more  

Yet many therapists think social media will just be too much work. 

They worry about spending lots of time “posting” without results or new followers and are left wondering if it’s worth it at all. Some fear sharing too much online can lead to ethical or legal problems.  

If you feel this way, I get it.   

I’ve been there too!  

However, as one of the most followed therapists on the internet, I want to show you how to grow your presence online and reach the masses with your expertise...   

...All while staying true to yourself, your clients, and your professional ethics.  

The fact is becoming an influential therapist on social media doesn’t need to take up all your time. In fact, today I’m on social media just about 20 minutes per day.  

The great news is I’ve developed a way for therapists to have a thriving online and social media presence that’s professional, ethical, AND can fit into your busy schedule.  

In just a few years, I became one of the most influential and followed therapists online today, with over 3 million engaged followers on social media with a heavy speaking schedule, all while having a full-time practice.  

I’ve encountered and worked through numerous unique professional and ethical dilemmas in building an online psychoeducation brand and will show you exactly how to overcome them.  

This is the workshop I wish I had at the beginning.  

With the right guidance, tools, and avoiding the mistakes I made, it’s something every therapist can do.  

If you've been uncomfortable getting your voice out there, this course will show you exactly how to reach your goals online, whether you just want to establish your niche and attract the right clients to your practice OR grow an international audience of hundreds of thousands or even millions of followers.  

I invite you to join me for this course where we will explore the complexities of breaking into the industry, social media, and more.  

This online training is designed for therapists who want to:  

  • Share their clinical expertise online  
  • Gain a following as a recognized authority on social media  
  • Get speaking opportunities and book deals  
  • Discover step-by-step how to go from 0-10k and then 10k-100k+ followers and beyond.  
  • Make easy, short “viral” videos that teach important clinical insights  
  • Ethically separate your practice from your online presence  
  • Learn how to protect your practice and your clients while building your brand  

Through hands-on learning, interactive discussions, and step-by-step worksheets, you'll leave feeling confident in your ability to ethically share your expertise, establish your authority, and build your brand online.  

If you want to build a world where mental health services and therapists are valued, trusted, and accessible for all, join me for this exclusive course!  

Matthias J. Barker  


Planning Committee Disclosure - No relevant relationships

All members of the PESI, Inc. planning committee have provided disclosures of financial relationships with ineligible organizations and any relevant non-financial relationships prior to planning content for this activity. None of the committee members had relevant financial relationships with ineligible companies or other potentially biasing relationships to disclose to learners.  For speaker disclosures, please see the faculty biography.


This online program is worth 6.25 hours CPD.



Matthias Barker, LMHC's Profile

Matthias Barker, LMHC Related seminars and products

Matthias Barker is a Licensed Mental Health Counselor (LMHC) with a master’s degree in clinical mental health counseling from Northwest University. Based in Nashville, Tennessee, Matthias specializes in treating high-acuity sexual trauma, childhood trauma, and marital issues.

Matthias is a prolific educator and content creator, having self-published two mental health journals on a trauma-informed approach to motivation and gratitude. He has developed seven workshops on a variety of topics such as trauma, anxiety, and setting boundaries with parents as well as co-creating a comprehensive course on healing from trauma with Dr. Frank Anderson, a renowned trauma expert.

As a passionate advocate for mental health, Matthias is dedicated to making psychoeducation more accessible by bridging the gap between the academic realm and the everyday experiences of the general public. As a result, he has become a sought-after authority in both the mental health and social media fields. Through his social media platforms, Matthias reaches millions, sharing psychoeducational content and building a thriving community dedicated to mental health awareness and education. With over 3 million followers across TikTok, Instagram, and his podcast, which once ranked #38 on the Spotify global health and fitness charts, his impact continues to grow.

Speaker Disclosures:
Financial: Matthias Barker maintains a private practice. He receives a speaking honorarium from PESI, Inc. He has no relevant relationships with ineligible organizations.
Non-financial: Matthias Barker has no relevant non-financial relationships.


  1. Demonstrate nuanced ethical awareness in constructing a business/psychoeducation public brand.
  2. Utilize relevant ethical codes and laws to develop a nuanced public disclosure statement for their website and social media.
  3. Analyze and solve common ethical problems related to social media interactions.
  4. Articulate the implications of social media in clinical treatment and its impact on therapeutic alliance, the social perception of mental health services, and social perception of mental health disorders.
  5. Create a framework for navigating the ethical landscape of technology in a proactive manner.
  6. Identify the boundary and multiple relationship issues involved in the use of social media.
  7. Develop skills in identifying and altering social media posts to abide by laws governing mental health services.


Using Social Media to Create Your Ideal Professional Practice   
  • The ethical and practical challenges of building a social media brand   
  • How to use social media to diversify your income including publishing, workshops, and speaking   
  • Examples of how psychotherapists are currently using social media   
  • How to customize your engagement to the people and potential clients you want to reach   
  • How to make psychoeducation accessible to the general public   
How to Get Started, Establish Your Niche, and Get Noticed Online   
  • The top platforms and the pros/cons of each   
  • The 10 must-do steps for starting your social media brand   
  • The easy way to do sales and marketing of your products and services online   
  • How to grow from 0-10k followers online   
  • How to grow form 10k-100k followers online   
  • Making viral short-form content (without over-simplifying)   
Laws and Ethical Standards you need to know    
  • The value-ethic-compass   
  • Ethics when building a social media brand   
  • Ethically promoting products and services   
  • Specific guidelines from relevant codes of ethics   
  • FTC laws and guidelines for advertising mental health services and related products   
  • Developing a personalized disclosure for social media and your website   
Navigating Ethical Concerns on Social Media    
  • Drawing clear boundaries between your brand online and your professional relationship with clients   
  • Responding to followers online who are not your clients   
  • The implications of finding new clients who find you on social media   
The Boundaries Between Your Private Practice & Your Online Public Presence 
  • Ethical concerns around doing workshops for the general public on mental health issues   
  • Psychoeducation without contributing to armchair therapy and self-diagnosis   
  • How to share your professional experiences with clients while guarding client confidentiality   
  • Knowing what to share online and what not to share online   
  • Protecting your license, reputation, and staying within your boundaries of competency   

Target Audience

  • Counsellors
  • Social Workers
  • Psychotherapists 
  • Addiction Counsellors
  • Therapists
  • Marriage & Family Therapists 
  • Case Managers
  • Nurses
  • Physicians
  • Psychologists
  • Other Mental Health Professionals 


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